Lighting Industry Marketing & Research

Lighting is a unique industry with multiple stakeholders and a complex sales process. In this rapidly changing world, understanding, reaching and engaging with your customers has never been more challenging. The Lighting Agora’s team of marketing experts have extensive industry experience in both traditional and digital marketing strategies in addition to being fully versed in market research methodologies.

Using our data-driven process, we can help you uncover valuable insights, expertly strategize and deliver on your marketing objectives. Our flexible, tailored approach means that we can take on fully outsourced projects or act as a helping hand and collaborate with your in-house resources. So whether it’s defining your marketing strategy, supporting your sales force or providing critical market intelligence for a new product, we’ve got you covered, and most importantly, we get lighting.

Lighting Industry Marketing &Amp; Research - Lighting Design Consulting


Make informed business decisions with reliable data.

  • Market Intelligence
  • Competitive Analysis
  • Voice of Customer
  • Surveys
  • Interviews
  • Focus Groups


Translate your vision into a clear and actionable marketing plan.

  • Strategy & Planning
  • Marketing & Sales Alignment
  • Branding
  • Product Marketing
  • Digital Marketing
  • Content Marketing
  • Campaign Planning


Skillful orchestration of the creative and technical aspects of your marketing plan.

  • Copywriting
  • Graphic Design
  • Social Media
  • Lead Generation
  • Product Launches
  • Project Management
  • Website Design