Lois I. Hutchinson is a seasoned content generator and consultant specializing in the lighting and sustainability markets. She builds capacity in marketing and communication through data plus creative, validated messaging. A focus on social media, web content, and email builds an engaging brand experience and fosters community. Lois’ work ethic and passion for her field have built relationships and served clients with excellence.
Lois brings a strong industry background, armed with more than 30 years of editorial and marketing communication experience in the lighting and energy sectors. Her clients include building and energy professionals, nonprofits, manufacturers, websites, magazines, and newsletters. By providing unique, high-impact content in a customer-driven and targeted form, Lois’ clients establish themselves as trusted resources – strengthening relationships with key influencers and decision-makers.
Select Client List
- Elemental Green
- Lutron
- Visual Terrain
- Intense Lighting
- Lighting Research Center
- IALD
- IES Los Angeles Section
- Zumtobel
- Vode Lighting
- IES New York City Section
- ExpoNation/
LightShow West - B-K Lighting
- O’Blaney Rinker Assoc.
- LEDucation
Lois I. Hutchinson established Inverse Square in 2001. The mission is to bring value to clients quickly and efficiently – using technical acumen along with industry experience and contacts. Her most recent work concentrates on content marketing.
In 2021, Lois was elected to the national Board of Directors for Women in Lighting + Design (WILD) and helped to launch the Los Angeles Lighting Speakers Bureau. She currently serves as Editor of Elemental Green, a B2C sustainability website.
Lois was Editor of the Illuminating Engineering Society of North America’s two periodicals, LD+A and Journal of the IES for almost 7 years. Since then, her byline has appeared in Architectural Lighting, VM+SD, WestCoast Lighting Insider, and tED magazine. She earned a bachelor’s in journalism from Temple University and possesses a broad general-science knowledge base.
A proven ability to deliver strategic and cost-effective content, with social media support, can elevate your brand identity and position your organization as a valued resource.