When a core product of an industry becomes digitalized, a number of events occur in order, regardless of product, service or industry. Understanding these underlying causes will help in product development, marketplace research, timing of launch, targeting market segments, developing scale ramps and even knowing when to stop a technology going to market.

• Learning Objective 1: Upon completion the attendee will have a clear awareness of the implications of lighting becoming digital.
• Learning Objective 2: Upon completion the attendee will understand how buyers respond to disruptive technology.
• Learning Objective 3: Upon completion the attendee will be able to understand and successfully communicate the one critical metric needed to move a technology to market to their audience or client.
• Learning Objective 4: Upon completion the attendee will be adept at looking outside your industry to better understand your own.